About: Test Driving Your Dealership

Dealership Consulting to Help Your Business Grow
Test Drive You Dealership was founded by Jim Russell in 2012. Jim has over thirty years’ experience in all aspects of the Dealership operations, and has established a goal of providing world-class consulting and real-world expertise in growing the profits, customer service, staffing and the public perception of automotive dealerships nationwide.

“We Don’t Design You To Fit Our Program…We Design Our Program To Fit You”
At Test Driving Your Dealership, we realize that over recent years there has been a dramatic shift, from selling cars to providing customer service. Our consulting engagements cover all aspects of dealership operations by providing valuable insight into improved customer service, recruiting and retaining the right talent for the job, dynamic team building and insightful mentoring.


Meet Jim Russell
Founder and CVO (Chief Visionary Officer)

Jim’s vast knowledge of the automobile industry grew from 30+ years of hands-on leadership experience, starting from the trenches in automotive sales and encompassing many years as general manager of profitable dealerships. As a true leader, his strengths include staffing, educating, and motivating employees to maintain a positive, profitable, team-friendly environment, with a high level of customer satisfaction.

As a skilled communicator, experienced capital manager, and champion of compelling customer service, Jim thrives on the challenges facing dealerships today. He specializes in assessing operational and personnel strengths and weaknesses, and leveraging assets for peak performance. With contagious enthusiasm and a welcoming attitude, Jim builds lasting relationships and delivers results.

Jim offers a plan and a winning strategy to help your business knock it out of the park. He’ll help you build a winning team culture, implement a “wow factor” in customer satisfaction, and help your business achieve the top level of productivity and profit.

Devoted husband, parent and grandparent, Jim proudly served our nation for 8 years in the United States Air Force.

Start Growing Your Business and Customer Loyalty Today!

To Learn More or to Schedule a Consulting Engagement

Contact: James Russell at: 941.725.3902 – jim@jimrussellgroup.com

Order the Companion Book Today

“Test Driving Your Dealership”

Comprehensive Guide to Car Dealership Consultants

By James E. Russell III